Direct mail is a tried and tested marketing tactic that has been around for decades. Two popular methods of direct mail are Every Door Direct Mail (EDDM) and Marketing Mail and understanding the pros and cons of each can help businesses decide which option is best. At Hill Printing, we’re here to help business owners like you with the prints, mailers, business cards, and other marketing materials you need to make an impression on your customers!
EDDM vs. Marketing Mail Pros & Cons
EDDM Pros:
Cost-effective: EDDM is a cost-effective option for businesses that want to reach a large number of people within a specific geographic area.
Easy to Use: EDDM does not require a mailing list or to address their mail pieces individually. They can simply choose the ZIP codes or carrier routes they want to target and send out their mailings.
High Visibility: With EDDM, businesses can send larger mail pieces, making them more eye-catching and difficult to ignore.
No Postage Permit Required: With EDDM, businesses do not need a mailing permit to send their mail pieces.
EDDM Cons:
Limited Targeting: EDDM is limited in its targeting capabilities as businesses can only select specific zip codes or carrier routes, not individual households.
Limited Personalization: EDDM does not allow for personalization on individual mail pieces. This can make it challenging to tailor the message to specific demographics or interests.
Marketing Mail Pros:
High Level of Targeting: With Marketing Mail, businesses can use mailing lists to target specific demographics, interests, and behaviors.
More Personalization Options: Marketing Mail offers more personalization, such as including unique information on each mail piece, making it more relevant and attention-grabbing.
Cost Savings for Larger Mailings: For larger mailings, Marketing Mail can be more cost-effective than EDDM.
Marketing Mail Cons:
Requires a Mailing Permit: Unlike EDDM, Marketing Mail requires a mailing permit, which can be time-consuming and costly to obtain.
More Complex: Marketing Mail can be more complex to use, as businesses need to have a mailing list and properly address each mail piece.
Both EDDM and Marketing Mail have their own set of pros and cons. Businesses should weigh the benefits and limitations of each option and choose the one that aligns with their marketing goals and budget. No matter which one you choose for your business, Hill Printing is here to help you with your printing and marketing material needs! Get started with your order today online!